Social savvy: Vidya Gopalan

Social savvy: Vidya Gopalan

It’s unlikely that a girl born in Chennai, India, would become one of the most influential social-media creators in the U.S. But that’s exactly what Vidya Gopalan, known on social media as @queencitytrends, has done. With more than 4 million TikTok followers and half a million more on Instagram, she’s turned her passion for fashion and storytelling into a thriving business, partnering with global brands like Dove, L’Oreal, Rare Beauty, L’Occitane, Walmart and Amazon.

“I started my social-media accounts with no expectations — I just thought sharing my clothes and makeup would be fun,” says Vidya (pronounced VITH-yah), who recently celebrated her 40th birthday. “It’s only been about three years since my content really took off.” 

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